Samsung ‘Jungle King’ Production
Video Production
The Challenge
Samsung tasked us with producing a marketing piece that would really showcase the immersive gaming experience created by its new Odyssey Arc, but in a way that also showcases the power of LED production. We're seeing more brands take advantage of LED in production studios to create realistic virtual backdrops. This lead swiftly onto our concept of the ‘Jungle King’ - a video game that would see its player become so immersed, that they’re quite literally absorbed into the game.
The new Samsung Odyssey Arc screams immersive gaming at it’s finest - aside from its insane cinematic picture and sound quality, it’s also the world’s first 55-inch wrap-around 1000R curved gaming screen, filling that lucky gamer’s full peripheral vision. Combining the Arc with a 4,500 sq ft. LED in a studio environment, gave us a perfect production opportunity.
To tell this story, we had ownership of the entire production - from concept and storyboarding, digital content creation, video production and post-shoot editing.
“To have ownership of the entire production - taking care of everything from concept to content creation, and the full videography and post-edit - made it a very cool project. ”
Our Approach
We knew a video production was the only true way of capturing just how powerful the Odyssey Arc is to a gamer, but also the power of LEDs to the production world.
We got to work on designing the visuals for a completely made up video game called, ‘Jungle King’, which would be be played by our chosen gamer, Iain Chambers.
We designed the LED content to mimic the player’s living room and ultimately the Jungle that the player would become physically immersed into. All content was created prior to shooting the video at South-East London’s Ramaz Studios.
“Had great fun creating a campaign video for our latest Ark Gaming monitor. It was my first time in a virtual production studio using massive LED as a backdrop. Really interesting to see how the creatives from VISUALAB Media used the LED canvas in conjunction with the content on the Ark monitor. ”
The Detail
With our full camera crew on-hand, we filmed the entire sequence in a single day at Ramaz Studios, adding some physical props and smog to our digital setup to create the realistic jungle experience.
“Creating the content for both the Odyssey Arc and the studio LED was an compelling task - one that we’ll hopefully be able to do again soon with production LED being so popular right now.”
The Results
The final video campaign captures the power of the Samsung Odyssey for any gamer wanting that fully immersive gaming experience - and also the limitless capabilities of production LED. The video is soon to be shared through the media and on the brand’s online channels - as part of a big marketing push.
