Gourmet Drops,
Drop Battle Campaign
Social Media Campaign
The Challenge
Teisseire, flavour creators of the portable one drop syrup range, needed a social campaign to engage their audience and create a buzz. We established the ‘drop battle debate’ – a campaign that would build excitement across social media as people vote for their favourite flavours.
The purpose of this campaign was to raise the product’s profile and get people talking by virtual involvement, and ultimately increase online sales.
“With social channels being so heavily crowded, it was crucial that we created stand-out content that actually gets the audience engaged in the debate.”
Our Approach
We produced eye-catching, animated video content for Instagram and Facebook with a strong call-to-action for the week long campaign. Prompting a virtual conversational buzz around the two favourite flavours, the campaign also promoted the special offer that was available for a limited time only.
“We took complete ownership of their social channels for optimum results”
The Detail
We brought the product to life with visuals that showcased creative ways of using the drops, with fun imagery and wording encouraging viewers to engage in the content and vote for their favourite.
The content included a mix of standalone visuals and animations. Our team took ownership of the brand’s social media channels for the week-long campaign, ensuring the timely publishing of every post, quick responses to all interactions and to monitor the campaign’s performance as it ran.
“We raised product awareness by virtual involvement”
The Results
The Vanilla vs Caramel Drop Battle was launched and the hashtag campaign successfully engaged with the target market increasing both sales and awareness of the product. The creative also illustrated the other uses for Teisseire, not just in coffee but for breakfast, baking and milkshakes – a fun, versatile brand to take anywhere.
