Samsung Showroom
Video Production
The Challenge
The Samsung Showroom is designed to offer visitors the opportunity to explore their latest innovations, all through an immersive brand experience. Built into that experience are a range of digital endpoints showcasing the very latest in the Samsung product portfolio in an almost life-like representation of how they could be used across different sectors - whether its a cinema or a stadium.
We were tasked with creating the digital content for the various endpoints and zones found throughout the Samsung Showroom. The zones included; Showcase welcome, trading floor, stadium, retail, hospitality, cinema and LED Arch.
“Showing just how powerful digital signage can be in various environments is something we’ve done for many years now and with so many different types of endpoints to play with for this particular project, for a whole range of zones, we were really excited to get stuck in.”
“Showing just how powerful digital signage can be in various environments is something we’ve done for many years now and with so many different types of endpoints to play with for this particular project, for a whole range of zones, we were really excited to get stuck in.”
Watch the zones
Our Approach
To kick the project off, we created concepts for each of the zones, focusing on a different sector for each. Once approved, we moved into the production phase. This is where we take our flat concepts and bring them to life through animation and motion graphics using the Adobe Suite and Cinema 4D.
Once the animated videos were approved, we then worked closely with the client and their AV team to seamlessly implement the content onto each endpoint using Samsung’s CMS (content management system), Magic Info.
“Showing just how powerful digital signage can be in various environments is something we’ve done for many years now and with so many different types of endpoints to play with for this particular project, for a whole range of zones, we were really excited to get stuck in.”
The Detail
Breaking down into each zone, we created video content for each of the following sectors, with a different focus for each:
Showcase Welcome // Here, we use a mix of rich, engaging content to welcome visitors into the environment and immerse them into the brand.
Trading Floor // This is where we created ‘dummy’ data, so to speak, to showcase how to visually breakdown important metrics and messaging for staff information purposes, including infographics, tickers, KPIs, internal communications, LIVE TV and video.
Stadium // As well as adding to the fan experience with in-game engagement and advertising, this is where we also showcased how to use content to upsell food, beverages and merchandise.
Retail // With a balance of brand and promotional content, this is where we showcased how to upsell and cross-sell with a retail environment whilst also adding to the ambience of a store.
Hospitality // From way-finding, hotel branding and event information through to facility information, a digital concierge and branded messaging, this is where we showcased just how diverse but also beneficial digital signage can be in a hospitality environment.
Cinema // Again, digital content in a cinema setting has huge potential in terms of upselling and cross-selling as well as delivering helpful information such as showtimes, and also adding to the overall brand experience - all of which was the focus behind this zone and the content paired with it.
LED Arch // This zone was purely focused on creating an immersive, rich visual experience that captures visitors.
The Results
Now as visitors make their way from point-to-point throughout each of the zones in the Samsung showroom, they’ll instantly feel immersed into that particular environment, as though they were really there - showing just how powerful digital signage can be depending on where and how both the technology and the content is used.