Dr Martens LED Content
Motion Graphics
The Challenge
Dr Martens, the worldwide iconic boots brand, introduced vibrant LED window display across multiple London stores. Working with one of our partners, inurface media - who integrated the full experience, we were challenged with the job to supply content to compliment the promoted range and drive people in-store.
“We’ve worked with VISUALAB Media on a whole range of projects – their versatility is amazing.”
“We wanted to disrupt passers with content that mirrored the exact style of the range it was promoting”
Our Approach
The brand needed our expertise to design striking digital content for their window display that would strongly represent the brand, as well as advertise their new collection of boots.
We were tasked with producing digital content that would disrupt shoppers as they pass by, drive in-store footfall, and ultimately showcase their new product ranges.
The Detail
Using their own brand assets, we created a series of high-impact, seasonal campaigns to celebrate the brand’s new product ranges, and special edition launches.
We highlighted that the new cutting edge collections were now available in-store and online, not only to push immediate sales, but to heavily drive more in-store footfall and build excitement around the newly available boots.
The Results
The screens brought a new dimension to the shop front in such a high footfall area, with people stopping to watch the content before entering the store. Not only did the style of the content perfectly complement the style of the product range, its ability to disrupt traffic and increase both footfall and sales was phenomenal.
