Coventry Building Society Explainer Videos
Play the reel
The Challenge
Iconosis, workplace AV adoption specialists, tasked us with creating a series of explainer videos to support their client’s employees in adopting their new Teams meeting room technology.
The goal was to simplify essential tasks like setting up meetings and sharing screens, ensuring every team member could navigate the new system with ease.
“In the past, most explainer videos we’ve created have been fully animated from start to finish. This series of videos is a nice mix of real life footage with animated call-outs. It’s very effective.”
Our Approach
We managed every aspect, from scripting and filming to editing and animation — with the help of Iconosis on forming the adoption story. By adding animated callouts to highlight key actions, we made each video both clear and engaging, ensuring employees could follow each step confidently, seeing exactly how the technology will appear in each of the real-life meeting rooms.
“Our experience helped us turn something that might be quite complex to some, into an intuitive, step-by-step series for the Iconosis team.”
The Detail
As a whole series of explainer videos, each one focuses on a key feature, presenting information in a concise, easy-to-understand format. Animated instructions guide viewers through each task, making the content accessible and memorable.
Adopting new technologies can be a challenge for businesses and their employees to utilise, so keeping everything clear, and easy to understand was key.
“Our experience helped us turn something that might be quite complex to some, into an intuitive, step-by-step series for the Iconosis team.”
The Results
The explainer series has been invaluable in helping Iconosis’s client adopt the Teams meeting room platform smoothly.
The videos have received positive feedback, now forming a core part of their internal training pack, and supporting a seamless transition to the new system.
