Bristol Airport New Purpose Video

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The Challenge

Bristol Airport reached out to us with an exciting task: to create a brand new, purpose-driven video that would work seamlessly across various channels, both inside and outside the company. The aim was to showcase the airport's thriving brand identity, while emphasising its core values and its ongoing dedication to delivering an exceptional passenger experience. The video needed to feel genuine, connecting Bristol Airport with the spirit of the Southwest region, and its employees, while also presenting a fresh and engaging story.

 
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It was a fantastic opportunity to create something that not only captured the essence of Bristol Airport but also highlighted its vision for the future and its deep ties to the community it serves.
— MATT COLE, VISUALAB MEDIA
 

Our Approach

We handled the entire project from start to finish, managing everything from scripting and casting to storyboarding and filming in the lively, real-time setting of the airport. We crafted a thoughtful script and paired it with a professional voiceover to ensure the right balance of emotion and information. Once filming was done, we went through a careful editing process to bring the vision to life, creating multiple versions for different uses—whether for internal team engagement or external marketing campaigns.

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We’re so accustomed to filming in a live airport environment now that we know how to make best use of the challenges it comes with. We use them to our advantage and it never fails to deliver a beautiful video.
— MATT, VISUALAB
 
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The Detail

The video tells an uplifting story that highlights Bristol Airport's smooth, innovative passenger experience today while also looking ahead to its future ambitions. Every shot was captured in real time, giving viewers a true sense of the energy and buzz of the airport as it operates daily.

 
 
 

The Result

The final video has positioned Bristol Airport as a modern, efficient, and welcoming travel hub for both local and international passengers, all while showcasing its commitment to sustainability. It strikes an emotional connection while celebrating the airport's recent upgrades and its ongoing efforts to offer a world-class travel experience. The video has been incredibly well received, drawing strong engagement on social media and now serves as a key part of the airport's internal communications and marketing strategies.

 
 
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