Bristol Airport Car Park Wayfinding Animations
Play a Sample Animation
The Challenge
With 7 car parking options available and all in various locations surrounding Bristol Airport, we were approached to see if there was a way we could help to easily navigate passengers to all available parking zones.
We produced a series of animated wayfinder videos to help guide passengers to the surrounding car parks. The videos will be made available to passengers via the Bristol Airport website and social media channels.
“We wanted to make the directions very clear to passengers, which meant keeping the overall style of the videos as clean and simple as possible.”
Our Approach
Taking a unique stance from your typical animated explainer video, we opted for a minimalist, low-poly style.
This allowed us to strip out all of the unnecessary distraction and keep the messaging and the way-finding instruction as simple but as visually effective as possible.
“We always love working with the Bristol Airport team - we’ve built such a strong relationship with their marketing team over the years.”
The Detail
Each of the animated videos were created using Cinema 4D modelling, with all compositing done in After Effects.
Any important information is highlighted visually in each of the videos, showing passengers why they might choose one parking option over another.
The Results
The final videos are beautifully minimalist to help simplify the instructional messaging and easily guide passengers to the best car parking option available.
