Arrow & Zest Website Strategy & Design
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The Challenge
Arrow & Zest, a boutique B2B brand marketing agency dedicated to helping AV businesses elevate their brands, approached us with a vision to establish a strong online presence. Initially, they only had a landing page, so this project required us to build a full website from the ground up.
We began with a brand consultation phase, ensuring that every aspect of the design aligned with how they wanted to be perceived in the AV industry. The goal was to create a website that was not only professional and authoritative but also engaging and reflective of their proactive approach to B2B brand marketing.
“We needed a full-scale website that truly represented our expertise and values.”
Our Approach
To kick off the project, we conducted thorough competitor research and worked closely with the Arrow & Zest team to define their brand positioning. This informed our design choices, ensuring the website would tie nicely into everything their brand represents.
The focus was on crafting a seamless user experience, ensuring that potential clients could easily navigate everything from services and case studies, through to thought leadership content.
“The process was seamless, and the team really understood our vision. The new site captures who we are perfectly.”
The Detail
Given the need for an intuitive and scalable platform, we designed the website in such a way that would allow Arrow & Zest to easily update and manage their content going forward. The website was also designed with conversion in mind — strategically placed CTAs, engaging visuals, and a streamlined layout all work together to guide visitors toward taking some form of action.
The structure highlights Arrow & Zest’s expertise, showcases their past work, and presents their services in a way that is both compelling and easy to digest. The colour palette and design elements create a balance between innovation and professionalism, making the brand feel both established and approachable.
“The new site works beautifully across desktop, tablet, and mobile — ensuring a seamless experience for all visitors.”
The Results
Arrow & Zest now has a full-fledged online presence that positions them as a leader in B2B brand marketing for AV businesses. Their website not only reflects their expertise but also serves as a powerful tool for attracting and converting clients.
The final design of both the brand and website serves as a benchmark for any B2B business looking to establish a strong digital identity before launching or scaling their operations. Browse the full website here.
