We’re producing more video case studies than ever before—Here’s why!
Let’s face it: our attention spans are shrinking faster than the latest TikTok challenge. So, how do us brands manage to grab (and keep) attention in a somewhat frustrating era of endless content and distraction? The answer: video case studies. They’re quickly becoming the new must-have in our world, especially for showing off success stories — because the truth is, not many of us read anymore (except you, because here you are reading this!).
Why Video Case Studies Work So Well
Video isn’t just the shiny new toy in the marketing world; it’s the unsung hero of storytelling. When done right, video case studies do more than just highlight a project—they create an experience. You’re not just reading about results; you’re seeing them unfold and hearing what someone actually has to say about it firsthand. And let’s be real, who doesn’t love a good “before and after” moment, especially when it’s backed by real-life success?
The power of video is undeniable: People remember 95% of a message when it’s delivered in video form, compared to a mere 10% when reading text (please remember this whoever you are reading this!). So, if you’re still thinking about using a 2,000-word case study for your next campaign, you might want to rethink that and reinvest your time and money in video form instead.
Real Examples, Real Impact
Let’s look at some prime examples of how video case studies can pack a punch. Take the Neat x LADbible Group collaboration. The video shows how Neat worked with LADbible to integrate tech into their space. Through video, viewers get a front-row seat to the process, while also seeing the tangible impact it had on their goals. No lengthy paragraphs or bullet points — just results, in living colour.
Then there’s the Samsung x Britvic project. This case study video is a perfect example of how a well-crafted video can tell a more complete and compelling story than any written piece ever could. Being such a visually impressive project, only a video would capture its full impact.
We also recently produced a second video case study for Neat, this time showing off their hugely impressive large-scale technology deployment across Stonegate pubs. This was a collaboration with Samsung, CDW, and uTouch Technologies, all of which was captured by our team. All involved knew this story’s impact could only be fully visualised through video, bringing its innovation to life. See the video below:
Not Just Point and Shoot
Creating a powerful video case study is more than just hitting “record” and hoping for the best. You need to carefully craft a story that speaks to your audience while also showcasing your brand’s expertise.
The design elements — like motion graphics, colour schemes, and typography—should all work together to enhance the story. And don’t forget the script: your narrative should clearly walk the viewer through the problem, solution, and impact, all while keeping them engaged and not sounding like you’re reading off a sheet of paper. Oh, and the production quality? It better be top-notch. A polished, high-quality video reflects your brand’s attention to detail and commitment to excellence.
How to Make Your Video Case Study Shine
If you’re ready to hop on the video case study train, here are a few tips to make sure your video stands out:
Keep It Snappy: Attention spans are shorter than ever, so aim to keep your video under three minutes. This is super important. That’s all the time you need to tell a compelling story without losing your audience’s interest before they scroll on.
Show the Goods: Don’t just talk about success — show it. Include numbers, testimonials, and real-world results to prove that your work made an impact. If you’ve got a lot to say, break it down into script and animation.
Tell a Relatable Story: Your audience doesn’t need to know every single detail. Focus on the pain points your target audience cares about, and show how your solution solved them.
Hopping on the Video Train?
Video isn’t going anywhere—especially in the world of case studies. As platforms like YouTube, Instagram, and TikTok continue to prioritise video content, the demand for video case studies will only grow. Brands are realising that video is one of the most effective ways to engage with their audience and build trust—after all, who doesn’t prefer a good video over an endless scroll of text?
If you’re not already using video case studies to showcase your work, now’s the time to start. After all, if a picture is worth a thousand words, imagine what a video could do. Reach out to us to get the ball rolling on your next production piece.