Gielly Green Digital Signage Content
Preview the in-salon digital signage content
The Challenge
We recently had the pleasure of working with London’s award-winning hair and beauty salon, Gielly Green, to deliver the visual content for their digital signage screens installed inside their salon by AV integrators, Knowledge.
Gielly Green House, the salon’s flagship spot in Marylebone, received three newly installed Samsung screens, one located on each of the building’s three floors.
The salon was looking for a way of showcasing their services and increase brand awareness and so approached our team to develop a digital strategy and put the creatives together.
“Aside from the visuals looking first-class, it’s also about being clever with the playback of content - that’s what keeps any digital signage solution performing at its absolute best. ”
Our Approach
To create a dynamic mix of content, we split the playlist into various categories, including brand, products, artists, services, before and after transformations and offers.
Using a dynamic playback of content with the Evexi CMS Platform, different messages appear for longer periods of time than others. This helps to keep the visuals feeling fresher for longer.
“Capturing the luxury and sophistication of the brand was one of the most important parts.”
The Detail
The first of the displays is located on the middle entrance floor, greeting customers and creating a sense of brand awareness.
The second screen is located on the ground floor, and positioned next to the bar - the perfect location for communicating key information to customers in an area with longer dwell times.
The third and final screen is located on the top floor where additional beauty treatments are offered. Each of the screens serve a different purpose and therefore differ in the content they show.
Content playlists are filled with a mix of video, 3D animation, and static graphics, showcasing staff, expertise, recent transformations, photos of the salon's interior and exterior, salon information as well as promotional messaging.
The Results
The visual content is already proving to be catching attention and will continue to serve as a helpful information delivery tool to those in-salon.
As part of our valuable content management service, we’re delighted to be continuing works with Gielly Green, supporting their ongoing digital signage needs and keeping their content fresh and engaging every month.
“We’re delighted to continue supporting Gielly Green in keeping their digital signage solution doing exactly what it’s designed to do - increase revenue, improve the in-salon experience and create a bigger sense of brand awareness.”