Client: Bristol Airport
The 14m x 2.5m digital wall located in Bristol Airport’s new security search facility required the creative expertise of our talented team to produce content worthy of its audience’s attention – and the screen’s 5 million pixels.
From examining the space, along with the airport’s mission, we knew the content had to achieve 3 primary objectives – enhance the passenger experience, transform the area’s surroundings and subtly promote the Bristol Airport brand and everything it has to offer.
Following the initial strategy, we developed multiple bespoke digital campaigns – all of which were crafted to serve a unique purpose.
Campaign // Sense of Place
A mesmerising piece of slow motion content designed to relax and captivate Bristol Airport passengers as they make their way through airport security.
Campaign // Amazing Journeys
Stunning 4K video productions featuring members of the airport’s local community and the amazing journey’s they’ve devoted their lives to.
Campaign // Destinations
High impact visual content featuring live data to connect passengers with their upcoming destination, while subtly promoting other places they’re able to fly to.
Campaign // Celebrating the South West
Beautiful drone footage of incredible landmarks across the South West, promoting and connecting passengers with the airports surroundings.
Campaign // Abstract Art
Fully animated abstract art celebrating Bristol Airport’s strong heritage and dedication to the aviation industry.
Campaign // Date Specific
Celebrating days of importance throughout the year with visually engaging bespoke content relevant to that time.
“This was part of a brand journey where we really start to merge the physical world with the digital world. It’s a massive focal point, beautifully integrated into its environment. I had very high expectations, and I am very happy to say that the outcome has surpassed those expectations.”
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