Weather Relevant Content!
Working alongside Merson Digital, we were asked to provide footage of Scottish wildlife that changed dependant to the current weather outside the store.
Knowing that to create a flawless experience we first need to make the content of each animal seamlessly loop with no interruption. Once that was achieved then it was to add special effects to change the weather in the footage to either; Sunny, Raining, Snowing or Misty.
Using the same footage that was seamlessly looped, allowed local weather information to be monitored throughout the day and content automatically swapped depending on the results. Another great way to make sure that your digital signage is relevant to its surrounds.
The floating LED was placed in front of other printed tapestry showing the habitat of each of the animals. Mixing print and digital in this abstract way really created an eye catching display.
