What’s in-store for marketing: 2025 trends you need to know
As we approach 2025, the marketing landscape is set for some exciting shifts. From artificial intelligence to immersive digital experiences, the next few years will continue redefining how businesses choose to engage with their audiences. At VISUALAB, we’re constantly monitoring these trends to ensure our clients stay ahead of what’s coming. Here’s a look at what’s going to dominate marketing strategies in 2025:
Artificial intelligence and automation
Artificial intelligence (AI) has already made a massive shift in marketing, but throughout 2025, its influence will be even bigger. Predictive analytics, hyper-personalised content, and AI-driven customer interactions will become the norm. For us, the key is to not let AI take over. We can definitely tell when something is AI produced, and it probably won’t be long until the customer can either — so staying true to your brand and original from others is important. But, here’s where AI can help:
Chatbots and Virtual Assistants: These tools are evolving beyond simple customer service queries. In 2025, expect chatbots that can offer personalised product recommendations, assist in sales processes, and provide customer support in a more human-like way.
Automation: With AI handling more repetitive tasks, marketers will have more time to focus on creative work. Marketing automation will streamline everything from social media posting to email campaigns, driving efficiency and reducing the need for manual input.
Voice search
Voice search is quickly becoming a big way people interact with technology. By 2025, it's predicted that over 50% of searches will be voice-based. As a result, optimising for voice search will be a crucial element of digital marketing strategies.
Optimising for Voice Search: Marketers will need to adjust their SEO strategies to account for natural, conversational language in voice queries. This means focusing more on long-tail keywords and questions people might ask aloud.
Conversational Commerce: The rise of voice assistants like Alexa, Siri, and Google Assistant will enable more seamless shopping experiences. Consumers will be able to make purchases directly through voice commands, making it essential for businesses to optimise their e-commerce sites for voice interactions.
Immersive experiences
Augmented Reality (AR) and Virtual Reality (VR) are transforming how brands connect with consumers. By 2025, immersive experiences will likely be integrated into marketing strategies in a big way, as the boundaries between the digital and physical worlds continue to blur.
AR and VR Integration: Whether it’s trying on clothes virtually, visualising how furniture fits in a living room, or experiencing a product demo in 3D, AR and VR will become essential tools for marketers looking to offer unique, interactive experiences that drive engagement.
The Metaverse: While still in its new-born era, the Metaverse will likely see big growth by 2025. Brands will use virtual worlds to create branded experiences, virtual stores, and immersive events that allow customers to interact with products and services in entirely new ways.
Sustainability and ethical marketing
As consumer awareness around environmental issues and corporate ethics grows, sustainability will no longer be a “nice-to-have” feature — it will be a must-have for brands that want to remain relevant.
Eco-Friendly Campaigns: Companies will increasingly be expected to integrate sustainability into their marketing messages. From reducing carbon footprints to using sustainable materials, consumers will want to know how brands are making a positive impact on the environment.
Transparency and Authenticity: In 2025, consumers will demand transparency from brands about their supply chains, business practices, and social responsibility efforts. Authenticity will be key to building trust and long-term relationships with customers.
5G and the speed of experience
The rollout of 5G technology is already underway, and by 2025, it will be widely accessible. This new connectivity standard will bring faster internet speeds, more reliable connections, and a more seamless online experience.
Faster Content Delivery: With 5G, businesses will be able to deliver high-quality video, AR/VR experiences, and interactive content without lag. This will open up new possibilities for real-time, engaging marketing experiences that were previously too data-heavy.
Enhanced Mobile Experiences: As mobile continues to dominate, marketers will need to prioritise mobile-first strategies. With 5G, mobile websites, apps, and advertisements will load faster, offering consumers a smoother, more enjoyable experience.
Video content dominates
Video content has already taken centre stage, but by 2025, it will become even more integral to digital marketing strategies. Video is a powerful storytelling tool, and its effectiveness as a medium shows no signs of slowing down.
Short-Form Video: TikTok, Instagram Reels, and YouTube Shorts have already shown the effectiveness of short-form video. In 2025, these bite-sized pieces of content will be even more critical in capturing consumer attention, making it essential for brands to master this format.
Live Streaming: Live streaming will continue to grow, allowing brands to host events, Q&As, product launches, and behind-the-scenes looks in real time. Live video creates a sense of urgency and exclusivity that helps drive engagement and sales.
Data privacy and ethical data use
Companies will need to adopt transparent and ethical data practices. By 2025, it’s likely that stricter data protection regulations will be in place globally, and consumers will have higher expectations around how their data is handled.
Consumer-Controlled Data: We may see a shift toward more user-controlled data models, where consumers can opt in or out of data sharing and have more control over what information they’re comfortable sharing with brands.
First-Party Data: With third-party cookies becoming obsolete, marketers will increasingly rely on first-party data — the information businesses collect directly from their customers. This will make customer relationships even more critical, as brands need to build trust and incentivise people to share their data willingly.
Influencer marketing will go hyper-personalised
Influencer marketing will evolve beyond the typical partnerships with celebrities. In 2025, expect more brands to collaborate with niche influencers who have smaller but highly engaged audiences.
Hyper-Personalisation: Influencers will become even more important as consumers demand more authentic, relatable content. Brands will seek influencers who align closely with their target audience, allowing for tailored, personalised campaigns that drive greater impact.
Long-Term Relationships: Rather than one-off posts or campaigns, brands will focus on building long-term relationships with influencers, creating a more consistent and authentic brand presence over time.
Let’s sum it all up
As we look toward to 2025, digital marketing will continue to evolve in exciting and innovative ways — AI, immersive technologies, sustainability, and data-driven personalisation will be at the forefront of everyone’s marketing strategies. Need help with embracing these changes? Reach out to us today at hello@visualab.media and let’s see how we can help.