The 360-degree approach to digital communications.
It’s a common fact that all businesses regardless of type, thrive when strategies for communication are solid. Given the undeniable impact that digital signage as a platform has had on the communications industry as a whole, it’s no wonder this tool of engagement has become such a worldwide phenomenon – for more reasons than one.
But where is digital content best placed? The shop window or the reception area within your corporate head office? The answer – both.
Why? Because when it comes to business, communicating with consumers is just as paramount as internal communications and that’s precisely one of the reasons that a flexible medium like digital signage, is the perfect tool for company-wide engagement.
When discussing digital content with our clients, we like to encourage them to think beyond a single purpose and instead, consider a far broader approach – one that unifies the whole operation from the supply chain to the shop floor. We call this the 360-degree approach.
What does the 360-degree approach to digital content look like? Here’s a quick snapshot:
Instore
Whether it’s driving footfall with enticing window displays or cross-selling with interactive product selectors, digital content is of course fantastic for engaging with consumers at a whole range of touch-points throughout their shopping experience. Connecting with consumers prior to entering the store and throughout their journey is a unique advantage that a lot of retailers are trying to adopt – given the overwhelming success it has had, not only in terms of sales but also brand loyalty.
Corporate Offices
Whether its greeting guests in the foyer or ramping up employee engagement levels, digital content has proven its effectiveness as much in the workplace as it has instore. And just like in retail, digital content can play a whole range of roles throughout corporate office spaces, from relaxing moveable art in the reception area through to brand announcements.
Supply Chain
Given the typical working environment of most supply chains, real-time communications are often one of their biggest challenges, in addition to keeping on-the-go employees constantly engaged and aware of any up-coming situations. However, with the right digital content strategy, employees can be kept up-to-the-minute at all times, regardless of whether they’re desk bound or constantly on the move. Breaking content down into easily digestible snippets of information that’s also accompanied with real-time data and live news feeds can make a significant difference to both levels of engagement, safety and also productivity.
Support Centre
Real-time data is at the centre of most modern contact centres, offering a drill down of all crucial key performance indicators to enhance employee performance and productivity. Digital content is often at the heart of a solid support centre communication platform – presenting crucial information on large displays and employee desktops, with customised views for agents, supervisors and managers alike.
This of course is a very high level overview of our 360-degree concept. That’s because there really are no limits to the use of digital throughout a business, regardless of type or industry. If you’re thinking about deploying digital communications throughout your business but aren’t quite sure where to start, we’d love to help.