Streamlining Security Processes for Passengers at Bristol Airport with New Animation and Print Signage
Nothing delivers a message better than video. So, when Bristol Airport needed to spread the word on their new security processes and simplify the journey for passengers, we knew an explainer animation would be the answer. Our challenge was to create something short, punchy, and clear that would guide passengers seamlessly through the updated security measures.
“We recognised that an animation would effectively deliver the message in the dynamic environment of an airport.” — ANT, VISUALAB MEDIA
Our Approach
To kick off the project, we storyboarded the explainer animation, envisioning how each step would unfold with both visuals and instructional wording. Our goal was to ensure that every passenger could easily understand and follow the new security protocols.
Once we received the go-ahead, our team of artworkers and motion graphics designers dove into production. Leveraging our in-house talent meant we could manage everything from initial storyboarding to the final production seamlessly.
“We’re fortunate to have all the necessary skills in-house, enabling us to handle every aspect of the project, from storyboarding to production.” — MATT, VISUALAB MEDIA
The Detail
With the sequences planned out, we created the content using Cinema 4D and After Effects. We emphasised clean and bold imagery paired with concise instructional messaging to cater to the fast-paced environment of the airport.
“We’ve collaborated with Bristol Airport on numerous creative projects. They understand the critical role of effective brand communication.” — MATT, VISUALAB MEDIA
Expanding Beyond Animation
To further enhance the passenger experience, we broke down the animation into print variations. These prints were strategically placed around the security zone, preparing passengers for the security process well before they reached the checkpoints. This dual approach ensured that the message was consistent and accessible, whether in motion or static form.
The Results
The new security animation and accompanying print materials have significantly improved the flow through Bristol Airport’s security zone. Passengers are now well-informed about the new procedures before reaching security, thanks to the digital displays and strategically placed prints. This comprehensive communication strategy is helping to eliminate bottlenecks and create a smoother, more efficient security process.
Additionally, the video can be repurposed for social media and the airport’s website, extending its reach and ensuring passengers are well-prepared even before they arrive at the airport.
By combining engaging animation with clear, informative print materials, we’ve helped Bristol Airport achieve seamless security process communications, enhancing the overall travel experience for passengers.
