New ‘onboarding’ video approach for London’s Strand Palace Hotel.
Introducing a new employee to a business, their new role and everything that comes along is a long process.
Simplifying the welcoming phase and setting the scene for new starters is exactly what the management team at London’s Strand Palace Hotel had in mind when approaching us for a new ‘onboarding’ video.
To really shine light on what the brand stands for, its history and what day-to-day life is like for its staff, the hotel wanted to capture all the important detail in a short introductory video that would then be made available to its new starters.
Our team storyboarded the video to help build a clear flow that would give new-starters an instant feel for the business and their new career ahead.
From testimonials of hand-picked employees, action shots around the hotel, to historic throwbacks, the hotel’s story as a big West-End employer is told so simply yet effectively. The video was then re-edited as an external promotional video for the hotel, giving it dual purpose and allowing budgets to stretch further.