Our top-tips for TikTok marketing in 2024

As we make headway into 2024, TikTok’s dominating the social landscape for sure. So if you’ve not yet jumped on the bandwagon, you might want to reconsider…

Identify and understand your audience

Before diving into TikTok marketing, it's important to know your target audience (a given with all things marketing). Surprisingly, TikTok has a super wide user base, spanning lots of age groups and interests. Carry out some deep market research to pinpoint the demographics and preferences of your potential customers as a first point of action. This will guide your content creation and help you tailor your marketing strategy to resonate with your audience.

Create raw and authentic content

TikTok thrives when content creators keep it real. Users are drawn to content that feels genuine and relatable. Develop content that tells your brand story in a way that feels natural and authentic to the TikTok community. This could include behind-the-scenes glimpses, employee spotlights, or showcasing your products in a creative and entertaining way. Utilise TikTok's editing tools and effects to make your content visually appealing, you don’t even have to make them super fancy for them to start trending, as long as the content’s genuine you’re off to a winning start.

Trial TikTok ads

TikTok's advertising platform has evolved, giving businesses various options to promote their products or services and to reach a wider audience. Allocate your budget strategically based on your campaign goals, whether it's brand awareness, lead generation, or driving sales.

Collaborate with the right influencers

Influencer marketing on TikTok is a strong way to amplify your brand's reach. Identify influencers whose values align with your brand and collaborate with them to create compelling content. Influencers bring credibility, and their endorsement can significantly impact your brand's visibility.

Use hashtags effectively

Hashtags play a key role in increasing the discoverability of your content on TikTok. Use trending hashtags to tap into popular conversations and increase the visibility of your brand. However, ensure that your use of hashtags aligns with the tone and style of TikTok to avoid coming across as overly promotional.

Engage with your audience, remember it’s a two-way street

Building a community on TikTok involves active engagement. Respond to comments, ask questions, and get involved in trends to show your brand's personality. Encourage user-generated content by running contests or challenges. By fostering a sense of community, you can turn casual viewers into loyal customers.

Measure and analyse your performance

To refine your TikTok marketing strategy, regularly analyse the performance of your content and campaigns. TikTok's analytics tools provide insights into views, engagement, and audience demographics. Use this data to identify what works well and what doesn’t, and don’t be scared to try new things!