Managed content services: How often are you reviewing your digital signage content?

Seeing digital signage solutions going to waste is one of our biggest pet peeves. We’re talking anything from campaigns that are well past their expiry to content that’s too small to even read. Our question to all the digital signage solution owners out there is - would you honestly say you’re using your solution to its full potential? 

Most will probably answer reluctantly with a very honest “no”. When in reality, if you’re not using your solution to it’s full potential, that big investment is probably a wasteful one. 

More often than not, the problem usually comes down to a lack of resource or ownership. Whose job is it to manage the solution after the big ‘go-live’? Who comes up with new ideas to keep things fresh and then who actually gets to work on creating the new content and pushing it live? Who then gets things back up and running if there’s an issue. And it’s not just about putting content up that looks attractive. You then have the question of, “Is the strategy behind the content working or does it need revisiting?”. Seems a lot, doesn’t it. That’s the beauty of our content support packages - we’ll take as much or as little ownership of your solution as you need.

Ongoing content support 

It’s not just the production of new content that’s the biggest challenge. Time flies! So by the time one holiday is over, it’s time to start thinking about campaigns for the next.

Our digital signage content support package is designed to help your digital signage content do a better job by taking a look at what you’re currently doing and how you could be doing it better. We’ll then apply the findings of our in-depth discovery to the design and production of fresh new content every month, that engages, connects and converts. 

We’ll carry out a full analysis of your environment, your existing assets, what your objectives are, and get to work on making your solution a complete success, as well as keeping it that way with our managed content service. 

For more information on what this package entails, or for pricing, get in touch with us at studio@visualab.co.uk.