Gi Luca Branding, Print & Website Design
Gi Luca, a well-established hair salon in Bedfordshire, came to us in need of a complete rebrand, along with a new website and printed price lists. After falling out of love with their existing branding, we were tasked with bringing a new lease of life to their current look.
Something “chic” was the brief. So, we opted for an elegant script font for that ‘signature’ feel, designed in a subtle gold for elegance. We knew this would look effective in all of its placements, from brushed bronze signage, to gold foil prints. We kept the colour palette quite neutral, with an off-white, beige, black and gold, keeping with the aesthetics of the salon.
Once the branding was agreed upon, we set on to designing a Squarespace website for the salon, featuring an interactive price list, and an ability to book online by connecting the site to their existing booking system, allowing for a seamless customer experience. The website is also used to showcase the salon’s expanding team and a hair gallery full of inspiration.
We were also tasked with the design and print of the salon price lists, all of which were finished with a luxury gold foil.
Giorgina, owner of Gi Luca, explained how loving her new branding has really transformed her marketing efforts, unlike before where most things felt inconsistent and half-hearted. Everything from the salon’s signage to their user-friendly website is now in-sync, looking attention-worthy and professional.
The live website can be viewed here: https://www.gilucahairsalon.com