A golden brand refresh for True Beau Aesthetics

We recently had the pleasure of working with Ciara, proud owner of True Beau Aesthetics, who had fallen out of love with the branding of her aesthetics business. While business was booming, she felt the look and feel of her brand no longer mirrored the premium beauty service she was offering. A price increase was imminent, but to justify the repositioning of the brand, a new look was required.

Ciara therefore tasked us with developing a new brand identity that included a logo, secondary logos, social media templates, colour palette, and typography. The new logo was designed to be elegant and timeless, using a combination of simple fonts for a ‘less-is-more’ feel.

The colour palette was updated to include a muted, neutral colour scheme alongside a hint of gold that conveyed sophistication and elegance. All of True Beau’s prints were finished with a luxurious gold foil to carry the same level of elegancy across the board.

We also equipped Ciara with a series of beautifully designed social media templates. These were supplied to Ciara via Canva, allowing her full control of post content without needing any expensive design software. This has allowed Ciara to maintain a beautiful aesthetic across her social media channels - something she was previously struggling to achieve.

Since rebranding, Ciara explained how many complements she has received from both new and existing clients. Rebranding a business can be a challenging but rewarding process, and in this case, can help to re-establish a brand’s positioning in what continues to be a very saturated industry.

Find out more about how we can help identity your brand’s new look here.