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Lorem ipsum dolor sit amet, ut sea audire prodesset, ne vix quidam voluptatibus. Legendos philosophia ex mea, aeterno inermis menandri te nam, cu cum labores commune eleifend. Et errem invenire persecuti sea, nam augue alterum interesset in. Illud vocibus noluisse ut ius. Et iusto antiopam quo.

Lorem ipsum dolor sit amet, ut sea audire prodesset, ne vix quidam voluptatibus. Legendos philosophia ex mea, aeterno inermis menandri te nam, cu cum labores commune eleifend. Et errem invenire persecuti sea, nam augue alterum interesset in. Illud vocibus noluisse ut ius. Et iusto antiopam quo.

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Digital art: Painting a new digital experience

What’s your first thought when you think of digital signage or digital-out-of-home? Maybe it’s advertising, maybe it’s instructional comms. Whatever you’re picturing, it’s probably connected to some form of money-making opportunity. 

But digital capabilities go way beyond promoting a brand and its products. We’ve worked on several digital experience pieces where the focus has been solely around transforming the ambience of a space. This is where digital content is cleverly designed to completely change the aura of a space and ultimately everyone’s mood within it. Everything from movement all the way through to lighting is taken into consideration here and the end results can be truly amazing, if done well of course.

Take a high-traffic area as an example that’s also likely to have longer dwell-times too – a reception area maybe. Incorporating digital art into spaces like this can have a huge impact on people’s moods, including their anxiety levels – from employees right the way through to important business stakeholders. 

As a recent example, we used animated content to replicate natural scenery in the headquarters of a worldwide travel brand. The artwork featured a moving waterfall, which immediately captivated visitors who then transcended into a completely calm and relaxing state of mind – something more and more businesses are trying to integrate into their workspaces to reduce anxiety and stress levels. 

We’ve seen this type of space transforming content used in other types of environments too. Take Los Angeles airport as a prime example. They invested heavily in incorporating digital into the airport’s architecture which in turn, has completely transformed the airport from a bleak environment to one that’s completely mesmerising – not to mention calming to the anxious traveller.

For inspiration and more information on how digital art can be incorporated in all kinds of spaces, and how we’ve approached such projects, take a look at our work page.